Clif Family's adventure began more than 30 years ago when they, fueled by the desire to create convenient, portable, and delicious food for people with active lifestyles, debuted the Clif Bar. Decades later, Clif Family Farm began as a way to bring their family and community closer together, by planting fruit trees and tending and harvesting olives from century-old trees on the property. What started as a labor of love soon became a deeper connection between food, wine, and the land itself. The winery was founded in 2004, with a simple mission: to share their love of wine and food with the local community and visitors to Napa Valley. A few years later, they became the first winery to launch a food truck, serving elevated, plant-forward bites made with ingredients from their own farm, celebrating the harmony of food, wine, and farming.