ERBALUNA It was in the 1980s that we adapted our work to a new, more sustainable idea. As always happens, new ideas are nurtured by the new generations who succeed in imposing them with the momentum of revolution.1986 marked a turning point and in 1993, the labels on our bottles were enhanced with the wording "wine made from organic grapes" alongside that of the certifying body for cultivation practices in compliance with EC Reg. 2092/91. In those years the Oberto family, together with a small group of Piedmontese and Tuscan winemakers with whom they shared know-how, goals and passions, became known as "organic pioneers."