The Story
In 1986 Giorgio Ferrero became the owner of the family farm that has been producing wine in Pino d'Asti for four generations, implements the method of organic farming. Since 2014, Luca Ferrero (Giorgio's nephew) has owned and operated the winery. In recent years Luca, while remaining firmly within the organic certification, has implemented new methodologies ranging from the vineyard to the cellar. He defines his wines as "artisanal from organically grown grapes". Artisanal because they are produced without the use (or at least minimal) of technology, chemical adjuvants and with small additions of preservatives only at bottling. Freisa has always been cultivated on his hills. His ancestors sensed first of all the very high potential that would have linked this vine to this micro territory. Luca believes Freisa is the vehicle to bring to the fore the amazing terroir in which he lives. Rustic, a bit rough, definitely not postcard-like. When asking Luca to describe his grape's place in Piemontese wines, he states; "Freisa is a sixteen-year-old rebel, with creativity, desire to discover the world and make new experiences. It just needs places and people ready to welcome it to make it explode definitively."
