The Story
Archetype12 is built upon this reflective property inherent within wine, and as such, just as there are 12 established archetypes that collectively depict the whole of humanity, these same 12 symbolic representations depict archetypal characterizations of all wines that you may know and love. Take The Innocent for an example... This graceful white wine, often manifesting through a Rhône varietal such as Marsanne, is certain to be pure of heart, virtuous, and optimistic. In its deepest form, it promises a return to an almost simplistic oneness yielding a refreshing sense of renewal... In all actuality, those same noble attributes that describe the wine, are also likely to be present within those individuals who most appreciate it.
